Whole Foods Market lists vegan cosmetics as top trend for 2019

Grocery giant Whole Foods Markets has listed vegan cosmetics as a top beauty and wellness trend for 2019.

According to a post from the retailer “the cruelty-free movement is picking up steam across the industry in 2019 with an emergence of (and customer demand for) new vegan cosmetics”. 

The chain cited consumers seeking out third-party cruelty-free certifications, and improved quality of vegan cosmetics, as reasons for growth of the vegan beauty sector.

Pacifica Vegan Makeup

Brands currently thriving in the vegan cosmetics sphere include Kat Von D Beauty, Pacifica, and Tarte’s new vegan sister brand Sugar Rush.

Now, even vegan makeup lovers can go full James Charles without a worry — just don’t expect 15 million followers to come with your ten dollar tube of mascara. It doesn’t work like that.

Header image sources: Wavebreakmedia/Shutterstock.com / Instagram

Body image source: Instagram

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