Tarte sister brand to debut line of affordable vegan cosmetics

Coveted beauty company Tarte has announced the debut of Sugar Rush, a sister brand set to offer an entirely vegan line of comparatively budget-friendly cosmetics.

This will surely come as welcome news to those of you who spend entirely too much money on avocado toast, nutritional yeast, soy lattes and (perhaps the worst budget buster of all) kale chips to even consider purchasing a $40 bottle of foundation. We see you — and apparently Tarte does also.

Tarte Cosmetics Makeup

According to Makeup.com, the new collection will include skin care products, fragrance and, of course, makeup and makeup brushes. The line includes only items priced under $25, and will be available for purchase online from February 24. You can also scoop up their products at Ulta stores, if you can be bothered to leave your house, or on the Ulta website.

For those unwilling to wait, or who’re looking for further options, this is not Tarte’s first foray into vegan beauty. The brand’s existing collection of high-end products includes a number of vegan options clearly marked on the company website.

Image source: Tarte Cosmetics/Facebook

Do you wish to transition to a vegan lifestyle in a safe and supportive environment?

Join V-TRIBE today.

Keep Informed

Join our mailing list to receive the free monthly Living Vegan newsletter, as well as two professional Dietitian Resources.

Join V-TRIBE

Our Purpose

Co-founded by Accredited Professional Nutritionist and Dietitian Yvonne O’Halloran, LivingVegan.com aims to provide a safe, informative space for anyone wishing to transition to and thrive on a vegan lifestyle. Aside from the proven health benefits, a whole-food plant-based diet has massive positive impacts for the environment and all the creatures we share our planet with. Our goal is to bring you news and resources that will dispel the myths associated with veganism and make the change second nature.

For Health, For Earth, For Compassion

Join V-TRIBE today
Join V-TRIBE