Vinnie Jones recreates iconic dairy ad to promote oat milk

Yvonne O'Halloran

Actor Vinnie Jones has joined forces with pop star Pixie Lott and Olympic boxer Nicola Adams in Alpro’s latest campaign, which sees the three UK celebrities parody a 2010 dairy milk campaign to promote oat milk.

Mirroring the “Make Mine Milk” advert, the campaign features the slogan “Make Yours Oat” and sees the stars sporting oat milk moustaches.

The original Make Mine Milk campaign aimed to promote the so-called health benefits of dairy milk, targeting teenagers by using a host of celebrities and spreading the campaign’s message on social media. Jones, Lott, and Adams all starred in the original dairy campaign but have since incorporated more plant-based goodness into their diets.

Lott stated: “Lots has changed since 2010, and plant-based has become a big part of my life, so I was delighted Alpro asked me to rock the ‘moat-stache’ in 2020.”

Alpro’s UK Marketing Director David Jiscoot added: “A lot can change in a decade, and that includes three of the original stars of an iconic dairy ad making the move to a more plant-based lifestyle, along with millions of others.”

He also said that the aim of the campaign was “cheerlead the small, positive changes that Vinnie, Pixie and Nicola have all made over the past 10 years – and hopefully inspire even more people to get with the times and do the same.”

| Article by Cecily Grace Morgan- United Kingdom

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