Vegan Influencer Tabitha Brown Teams Up with Veganuary

Yvonne O'Halloran

Tabitha Brown, a vegan influencer known for her popular TikToks and other social media posts, has partnered with Veganuary to encourage people to go vegan in January and beyond. Brown stars in a video campaign that was produced by Pollution.tv and directed by Asher Brown.

In the lighthearted video, the influencer and actress is shown participating in Veganuary’s challenge, marking each day on her calendar that she eats vegan. As she excitedly eats a variety of plant-based meals, Brown dances as a fly buzzes around her, eventually flying into her mouth and being swallowed.

The video is fun but sends a powerful message, as it shows the words “Nobody’s perfect. Let’s try anyway” on the screen. It ends with Brown happily continuing her vegan journey despite the setback.

Brown is popular among vegans and non-vegans alike, so it makes sense that Veganuary would make her the star of this video campaign. Since going viral in 2017, Brown has gained millions of followers across her social media channels, and, in 2020, she got her own show, All Love, on the Ellen Digital Network.

Article written by Tessa Altman- United States

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