Vegan brand Follow Your Heart now selling waffle batter

Yvonne O'Halloran

Vegan brand Follow Your Heart, known for its dairy-free cheeses and dressings, will be debuting a vegan pancake and waffle batter. Called “Rocket Cakes,” the batter is pourable and will be available across the Midwest at all Fresh Thyme Markets. More distribution is expected in the coming months.

Rocket Cakes has been five years in the making. Part of a partnership between Follow Your Heart and Jenny Engle and Heather Bell, the owners of vegan company Spork Foods, the batter provides an easy and mess-free breakfast option for vegans.

Even better, the batter is comprised of mostly organic ingredients and ancient grains, such as corn, millet, and quinoa.

At Fresh Thyme Market, an 18-ounce, rocket-shaped bottle of Rocket Cakes will be available for $6.99, the suggested retail price. Because of the uniqueness of this product, Follow Your Heart is unsure where Rocket Cakes will be located at stores. It is yet to be determined if it will be near breakfast items, in the refrigerated baking section, or next to other popular Follow Your Heart products, such as Vegenaise.

With the launch of Rocket Cakes, Follow Your Heart furthers its strategy to develop accessible vegan breakfast items. The hope is that this will be accelerated with the brand’s recent acquisition by food giant Danone.

Article written by Tessa Altman- United States

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