Top 5 Vegan makeup brands for animal lovers

Yvonne O'Halloran

In the past decade or so, we have seen a global shift where beauty companies are removing animal derived products from their range. Not only that, but consumer demand for products that does not involve animal testing has increased, and for good reason. People are becoming more aware of what they are buying and where the companies ethics lie. For this reason, we have a wide variety of vegan and cruelty-free makeup products on the market now. We have come up with our top 5 favourites.

  1. Cover FX

Created and developed by former chief chemist and Managing Director of MAC cosmetics, this entirely vegan & cruelty free range includes both face makeup and skincare. The only exceptions are the MintTint FX & MintGlaze FX which are not vegan.


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2.  Inika Organic

Inika is an Australian owned, PETA certified, organic vegan makeup range. They started in Sydney in 2006, and are now recognised globally. As their website states:

‘We’re talking gentle cleansers, antioxidant moisturisers, resveratrol eye creams and more. It’s organic skincare and all-natural skincare fueled by nature’s own powerful antioxidant ingredients. A global breakthrough in botanical science, our debut vegan skincare line is powered by Phytofuse Renew – a revolutionary complex that has been scientifically proven to protect the skin from pollution by up to 90%. So not only are our shiny new products here to cleanse, hydrate and nourish your skin, but they’ll also provide unparalleled protection from environmental aggressors.’


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3.  KVD Vegan Beauty

In 2016 this brand was reformulated to be 100% vegan and cruelty free. They sell both makeup and makeup tools. Kendo brands are now the sole owner of this business and this had this statement on their website: ‘We have more than 250 innovative products in every category, hundreds of awards and we’re distributed in 36 countries around the world exclusively at, Sephora, Sephora inside JC Penney and Debenhams in the UK and Ireland and’

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4.  Milk Makeup

Milk makeup is a makeup and skincare line that was founded in 2015 and launched in 2016 by Milk Studios. This makeup brand has received praise from publications in Vogue, Teen Vogue, Vanity Fair and InStyle Magazine. Their products are also available in the UK. These cosmetics are vegan, cruelty free and paraben free.


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5. Lime Crime

This cosmetic brand is known for their bold colours such as the rainbow eyeshadow palettes, liquid lipsticks and shimmery highlighters. The offer both face makeup and hair contouring. They are 100% vegan and cruelty free and certified by both PETA and leaping bunny. Their website states: ‘Our mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every colour of the rainbow and escape from looking like everyone else.’

Find them at



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