Tim Hortons is testing two Beyond Meat breakfasts

Canadian quick-service giant Tim Hortons has launched a test run of two breakfast items featuring Beyond Meat vegan sausage.

Yeah, you heard that right, bud. With the Beyond Meat Sandwich and Beyond Meat Breakfast Wrap, Timmy Hos is well on its way to grabbing a slice of the meat-free pie — so say goodbye to that tourtière and hold onto your trucker hats.

While the items being trialed are vegetarian, not vegan, Tim Hortons says that a successful trial will lead to the launch of a vegan breakfast sandwich with sausage and tomato on a biscuit, baked separately to avoid cross-contamination. That last bit should put the concerns of the particularly precious among us to rest.

Tim Hortons

While the trial currently applies only to 60 restaurants in Toronto (or “the six”, as the cool kids are calling it), Tim Hortons has stated that, if successful, the new offerings will go nationwide by summer’s end, in a move which company COO Mike Hancock says will give the brand unprecedented reach.

“We’re going to be able to bring this type of product to more guests than even our competitors are,” he told Financial Post.

“We’ve got 4,000 restaurants. We’ve got restaurants in some of the most rural parts of the country. There’s folks who want these kinds of alternative protein… but don’t currently necessarily have access to it.”

That said, meat-free options are becoming increasingly popular nationwide. While A&W broke ground with releases of veganizable breakfast sandwiches and burgers this year and last, Canadian vegan fast-food chain Copper Branch is steadily expanding, and seems well on its way to going global in the coming years.

Looks like times are a changin’, b’ys.

Header image: Tim Hortons 
Body image: JHVEPhoto/Shutterstock.com

Do you wish to transition to a vegan lifestyle in a safe and supportive environment?

Join V-TRIBE today.

Keep Informed

Join our mailing list to receive the free monthly Living Vegan newsletter, as well as two professional Dietitian Resources.


Our Purpose

Co-founded by Accredited Professional Nutritionist and Dietitian Yvonne O’Halloran, LivingVegan.com aims to provide a safe, informative space for anyone wishing to transition to and thrive on a vegan lifestyle. Aside from the proven health benefits, a whole-food plant-based diet has massive positive impacts for the environment and all the creatures we share our planet with. Our goal is to bring you news and resources that will dispel the myths associated with veganism and make the change second nature.

For Health, For Earth, For Compassion

Join V-TRIBE today