This company is offering one lucky meat-eater £50,000 to go vegan

Yvonne O'Halloran

Determined to convert even the biggest meat-eater, plant-based food brand Vibrant Vegan is offering £50,000 to one person in the UK.

The chosen meat-eater will sign a contract whereby they agree to only consume plant-based food for three months, whilst also posting about their experience on social media.

Vibrant Vegan has named the role ‘Vegan Curious Coordinator’ after finding that many brits are curious about veganism. The attractive incentive of £50k is sure to inspire those on the fence to finally make the commitment.

The winning applicant will also receive £100,000 worth of vegan meals if they stay vegan past the three month period and adopt a plant-based lifestyle for the rest of 2021.

The founder of Vibrant Vegan, Ian Burke-Hamilton, said: “As we head into the New Year, we at Vibrant Vegan want to demonstrate not only the health and environmental benefits of being vegan that we hear so much about, but also highlight that vegan food can, and should, be enjoyed by everyone – even the UK’s biggest meat lover!”

“We’re incredibly excited to hire our first Vegan Curious Coordinator and to watch them share their journey with people that love good food and are interested in a vegan lifestyle but perhaps feel it’s too much of a commitment or simply aren’t sure where to start.”

Article written by Martha Moody- United Kingdom


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