Selena Gomez to launch a vegan and cruelty-free beauty brand

Yvonne O'Halloran

Pop singer Selena Gomez has announced that she is launching a cosmetics brand, which will be both vegan and cruelty-free.

Taking to Instagram, the brand stated: “For the past few months, you’ve all been asking… and we’re proud to share that our products will be 100% vegan and cruelty-free. Like you, we love and care for our animals too.”

Rare beauty has also committed to raise $100 million over the next 10 years as part of its mission to help increase access to mental health resources.

1% of annual rare beauty sales will go towards the Rare Impact Fund, to make help this goal possible, in addition to working with philanthropic partners.

The brand has established the Rare Beauty Mental Health Council which consists of leading mental health experts and professionals to further steer their impact efforts.

Rare beauty will launch on September 3rd and will be available to purchase from Sephora and

Article written by Martha Moody- United Kingdom

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