Sainsbury’s is bringing home the vegan bacon

By midweek, UK grocery giant Sainsbury’s will boast a fat-free vegan bacon offering at select locations. Yeah — bacon. You know, that thing that so many people just “can’t live without”.

Given that attitude, it stands to reason that the plant-based meat from animal-food-alternative brand Vivera was the product of popular demand.

“You told us that there was no tasty plant-based bacon out there, well now the wait is over!” read an Instagram post from the brand.


The Veggie Bacon Pieces are advertised as a good source of protein, fiber, vitamin B12 and iron.

The location of the stores which will offer the product are as-yet undisclosed. That said, we’re sure it won’t take ya’ll long to sort it out if your veggie bacon lust rivals that for avocados and nutritional yeast. Sorry about your paycheques.

Those looking to reduce their waste, and who’re brave enough to take a crack at their own vegan bacon, can find awesome recipes here and here.

Header image: Vivera/Living Vegan
Body image: D K Grove/

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