RAW rolling paper Josh Kesselman’s inspirational vegan journey rooted in love

Yvonne O'Halloran

In the world of ethical living and sustainability, one individual’s journey can illuminate a path of inspiration for others. Meet Josh Kesselman, the Founder & CEO of RAW, a leading and culturally relevant rolling paper company, who has not only revolutionized his personal lifestyle but has also brought about profound changes in his business practices. His journey to veganism is not just a personal transformation; it’s a testament to the power of aligning one’s values with their actions.

The Turning Point: A Roadside Revelation

Josh’s journey to veganism began more than two decades ago in 1995. It was a year that would mark a pivotal moment in his life. While stranded on the side of the road, he found himself surrounded by cows. Hours spent observing and connecting with these animals, including an unforgettable encounter with a mother cow introducing him to her playful calves, left an indelible mark on his conscience.

The real epiphany came during dinner that evening when he ordered a burger. The very cows he had connected with on the roadside had become part of his meal. This jarring realization compelled him to make a life-changing decision: to embrace a vegan lifestyle.

Josh’s journey continued to evolve as he embraced the vegan path. Another transformative moment occurred while fishing when he found himself staring into the eyes of a hooked salmon. This experience reinforced the profound interconnectedness of all living beings and strengthened his commitment to treating animals with respect and empathy.

RAW: More Than Rolling Papers

RAW, the company Josh Kesselman founded, is more than just a rolling paper brand. It embodies a set of values that align perfectly with his veganism. From the very beginning, RAW has been dedicated to ethical and sustainable living. The company has actively incorporated vegan materials into its packaging and marketing, reflecting Josh’s unwavering commitment to align his business practices with his personal convictions.

Josh Kesselman’s journey to veganism is more than a personal transformation; it’s a message of inspiration for individuals who share a passion for ethical living and the transformative power of conscious choices. His story serves as a testament to the profound impact one person’s commitment can have on the world. 

Beyond his commitment to ethical living and veganism, Josh’s love for animals is further exemplified by his rescued companions. Josh shares his life with two beloved animals – Jagger, the rescue horse, and Elvis, the rescued donkey.

In conclusion, Josh Kesselman’s journey to veganism is a remarkable example of the power of personal transformation and ethical living. As the CEO of RAW and a dedicated advocate for the vegan lifestyle, his story inspires us all to consider the impact of our choices and to strive for a world where kindness and compassion guide our decisions.



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