New Greenpeace film links meat to Amazon rainforest destruction

Yvonne O'Halloran

The environmental organization Greenpeace has teamed up with creative agency Mother to create a new short film entitled ‘There’s a Monster in My Kitchen’.

The animation is part of an ongoing Greenpeace campaign which aims to educate people on the rampant deforestation happening in the forests of South America.

Narrated by Narcos star Wagner Moura, the film follows a young boy that is confronted by a Jaguar late at night as he raids the fridge for leftover fried chicken.

After the boy exclaims ‘there’s a monster in my kitchen and I don’t know what to do’, the Jaguar shows the boy how his habitat is being destroyed to make room for industrial meat farming, both for feed and grazing.

The boy then states ‘Oh Jaguar in my kitchen, now I do know what to do’ after it becomes clear that the real monster is animal agriculture.

Executive director of Greenpeace, John Sauven stated: “Our relentless desire for meat on ever-increasing industrial scales is having lasting consequences for the health of our planet and ourselves.”

“Everyone can make a difference. But it is the retailers and suppliers of meat who can have the most dramatic impact by cleaning up their supply chains.”

Ana Balarin from Mother added: “The impact of industrial meat production in South America is so vast and challenging, to visualise that we chose to bring it to life through a human story, which makes the issue more relevant to our audience’s lives and offers them tangible action for positive change,”

Article written by Martha Moody- United Kingdom

 

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