MorningStar Farms to donate vegan meats to feeding America

Yvonne O'Halloran

MorningStar Farms, a food brand well-known to vegans for its plant-based chicken nuggets and burgers, plans to donate one million dollars worth of vegan meats to Feeding America, whose mission is to fight hunger in the United States. The brand is providing the organization with products from its Incogmeato line in an effort to close the protein gap. Currently, there is a lack of fresh, good quality protein at food banks, which MorningStar and Feeding America are trying to rectify.USA

Sara Young, General Manager of Plant-Based Proteins at Kellogg Company (the parent company of MorningStar), expressed excitement over the partnership. “We are proud to be partnering with Feeding America to help extend Incogmeato’s mission of making plant-based protein accessible to all, especially in this critical time of need,” said Young. “The need for good-quality protein at food banks is higher than ever, so it’s important that we donate and raise awareness of this issue now.”

Feeding America agrees. Chief Supply Chain Officer Blake Thompson said that the organization “is grateful for Incogmeato’s donation of much-needed protein to food banks across the country. Their generosity helps food banks provide more nourishing food to our neighbors during this challenging time,” he said. “We are thankful for their commitment to fighting hunger and for helping to address the increased need in our communities.”

MorningStar and Feeding America are also having fun with the new initiative: they announced a photo competition featuring posts from some of Incogmeato’s animal ambassadors. Fans will vote for their favorite Instagram post, and, on November 1, one million dollars worth of Ingomeato will be donated to Feeding America in the winner’s name. This will be the largest donation made to a charitable organization by an animal donor.

Article written by Tessa Altman- United States


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