Join the Veganuary scavanger hunt!

Veganuary is starting off with a bang in 2023 with one person signing up to the challenge every 2.4 seconds! It has been reported that every country in the world (with the exception of North Korea) have signed up to the challenge.

One in eight Britons aged between 18 and 24 who are not vegan claim they will attempt a vegan lifestyle for the month of January.

How It All Started

When the first Veganuary began in 2014, there were an estimated 150,000 vegans in the UK. Nearly a decade later, about 6 million people have tried going vegan for January, and adopting a plant-based diet and lifestyle is seen as entirely normal, according to new research.

Polling of 2,129 adults by YouGov for the Veganuary charity also found that 85% of meat-eaters who took part have either reduced or ended their meat consumption, while 71% had heard of the pledge.

Jane Land and her partner, Matthew Glover, came up with the idea while sitting at their kitchen table in York in 2013, after he had grown a moustache for Movember.

“The words vegan January just sort of merged together,” Glover said. “To begin with, we thought, we can’t possibly sell this word Veganuary to people. And in the early stages, people couldn’t pronounce it.”

They debated whether to aim for 100 or 1,000 sign-ups in the first year, and got 3,300.

The organizers of the month-long campaign claim that during the 31 days, 207,680 metric tons of CO2 are saved, the equivalent of 2.4 million flights from London to Paris. Furthermore, 6.7 million animals are spared and 12.4 million liters of water are saved.

How To Take Part in Veganuary Scavanger Hunt