Jay-Z’s plant-based investment helps vegan cheese brand Misha’s raise $3 million

Yvonne O'Halloran

Popular musician Jay-Z has helped a vegan cheese brand, Misha’s, raise $3 million to invest into their company. 

Jay-Z and his team invested into the company themselves through their own firm, Marcy Venture Partners (MVP). 

He was even able to get other well known names and companies into the investment as well, including NBA all-star Chris Paul and branding firm Lisa Shamus & Partners.

According to VegNews, the co-founder of MVP said, “The mission of Misha’s directly aligns with our values. When we first discovered Misha’s we found some immediate synergies…We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness, and personal expression.”

Misha’s was founded in 2018 by Chef Ian Martin and Aaron Bullock. They create cheese spreads by using their own plant milk blends with herbs and spices. 

Some of the flavors that Misha’s offers are: Smoked Cheddar, Black Truffle, Ricotta, and Lox. 

With all of the invested money, Misha’s will continue to grow its business, expand their team, and develop new products. 

It goes to show with support and care, the world can slowly turn to more plant-based options. 

Article written by Kristin Mattia- United States


Do you wish to transition to a vegan lifestyle in a safe and supportive environment?

Join V-TRIBE today.

Keep Informed

Join our mailing list to receive the free monthly Living Vegan newsletter, as well as two professional Dietitian Resources.


Our Purpose

Co-founded by Accredited Professional Nutritionist and Dietitian Yvonne O’Halloran, LivingVegan.com aims to provide a safe, informative space for anyone wishing to transition to and thrive on a vegan lifestyle. Aside from the proven health benefits, a whole-food plant-based diet has massive positive impacts for the environment and all the creatures we share our planet with. Our goal is to bring you news and resources that will dispel the myths associated with veganism and make the change second nature.

For Health, For Earth, For Compassion

Join V-TRIBE today