Jaden Smith Teams Up with New Balance to launch Vegan Leather Shoes

Yvonne O'Halloran

Jaden Smith and shoe brand New Balance recently joined forces, announcing their collaboration on a new line of shoes. The Vision Racer is Smith’s first signature shoe, fusing the brand’s classic look with Smith’s own personal (and unique) style. Not only does the Vision Racer embrace Smith’s creativity, but it also shares his passion for a sustainable future: the shoes are largely made up of recycled materials and are vegan-friendly.

The Vision Racer is bold, coming in the color of “Wavy Baby Blue,” and features a chunky base, reminiscent of New Balance’s 1700s and X-Racer styles.

New Balance Chief Marketing Officer and Senior Vice President of Merchandising Chris Davis shared his excitement over the collaboration.

“Shared values of transforming the status quo; staying true to oneself; giving back to community; and, respecting heritage while co-authoring a distinct future, are the foundation of the relationship between New Balance and Jaden Smith,” he shared in a statement.

This isn’t Smith’s first foray into veganism. In 2019, he launched a vegan food truck, named the “I Love You Restaurant,” to feed the homeless population in Los Angeles. Smith and his team gave out free vegan bowls on Skid Row before expanding to Harlem later in the year.

Vegan shoe lovers don’t have to wait much longer for the Vision Racer’s release: the Jaden Smith x New Balance collaboration is scheduled to launch on New Balance’s webstore on July 24. The shoes are priced at $150 USD.

Article written by Tessa Altman- United States

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