Jaden Smith and New Balance collab to launch pink vegan trainers

Yvonne O'Halloran

Movie actor and musician Jaden Smith has teamed up with New Balance to launch a pink version of their vegan trainer collaboration: Vision Racer.

Dubbed the Pink New Balance x Jaden Vision Racer, the new colourway shares the same sustainable features as the previous eight designs in the collection.

Using vegan-friendly and recycled materials including waste fabric uppers, recycled foam and rubber, the shoe collab is part of New Balance’s way to  “speed up the brand’s timeline to leverage more sustainable and vegan-friendly materials.”

Alex Carlson, Sr. Designer, Materials Innovation and Sustainability for New Balance said: “In our commitment to contributing to a healthier planet, we’ve continued to think bigger in terms of unconventional innovation and the Vision Racer ReWorked is a great example of that,”

“We approached this launch with Jaden Smith, a leader in environmental activism, through the lens of reducing waste long term and created a product that uniquely transforms recycled materials as a result while maintaining the style and trend-forwardness for which the Vision Racer is known.”

Smith added: “Whether it’s starting JUST water or collaborating with New Balance – I’m energetically interested in bringing more sustainable options and features into everyday lifestyle items and everyday culture,”

“These items act as a lens into ways more people can participate in better global health with simple choices while learning and becoming smarter, more aware of the solutions that are out there. We just need to demand them and choose them.”

Article written by Martha Moody-United Kingdom

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