Hellman’s is launching bacon flavoured vegan mayonnaise

Yvonne O'Halloran

Hellman’s has announced that it will be launching three new flavours of its highly successful plant-based mayonnaise just in time for Veganuary.

The condiment company has not only created a vegan Baconnaise but also a Chipotle Vegan Mayo and Garlic Vegan Mayo which will join its growing plant-based range.

As part of its marketing campaign, Hellman’s is inviting UK residents with the surname Bacon to sign up and become some of the first to sample their brand new vegan Baconnaise.

Rachel Chambers, Senior Marketing Manager at Hellmann’s UK & Ireland, said in the press release: “We know just how bacon-hungry our nation is, so we figured we couldn’t hide this one from our British fans any longer. And who better to try our all-new bacon-flavoured vegan mayo first than those that share the name of our all-time favourite meat?”

We’re like pigs in mud with our new Baconnaise, and the just-as-tasty Chipotle and Garlic spreads. We can’t wait for UK consumers to taste it for themselves – especially at a time when the bacon cravings might be hitting little piggies’ homes the most. It might be rash to say it tastes just like the real thing – but we wouldn’t be telling porkies if we did.”

The new spreads will be available nationwide from Ocado, Amazon Fresh and ASDA from January.⁠

Article written by Martha Moody- United Kingdom

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