Galaxy adds two new tempting flavours to their vegan chocolate range in the UK

Yvonne O'Halloran

Famed for creating chocolates with a smooth and silky texture, confectionary giant Galaxy excited fans when it released plant-based versions of its best selling chocolate bars last year.

Three dairy-free products were released in November 2019 in the flavours of caramelised hazelnut, caramel & sea salt and smooth orange, gaining praise from vegans and non-vegans alike.

Galaxy’s vegan chocolate bars proved so successful that the company has now expanded the range by adding two new bars in the flavours crumbled cookie and smooth mint.

The irresistible crumbled cookie bar combines cocoa, hazelnut paste and cookie pieces while the smooth mint flavour is a mix of peppermint oil, cocoa and creamy almond paste.

Certified by The Vegan Society, the new chocolates will be available from the 21st of September in ASDA stores in the UK and will retail at £3 for a 100g bar.

Better still, Galaxy will package the treats in eco-friendly foil and a cardboard sleeve which is fully recyclable.

Speaking about the launch last year, Kerry Cavanaugh, marketing director at Mars Wrigley UK stated: “We’re so excited to be bringing these delicious treats to Galaxy’s range using a vegan recipe that doesn’t compromise on the brand’s signature smooth and creamy characteristics.

 “Wherever you look you can’t avoid the vegan buzz in the UK. Even though vegan treats are currently only worth £10 million in a £4 billion chocolate market, we think that by introducing Galaxy, one of the UK’s best-known brands, there is a huge opportunity for the category to grow.”

Article written by Martha Moody- United Kingdom

 

 

 

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