Chipotle is testing vegan chorizo

Yvonne O'Halloran

Chipotle is testing new vegan options to its menu. The fast-casual chain recently announced that plant-based chorizo is being tested in select locations in Colorado and Indiana.

With smoked peppers, oregano, and garlic coming together to create the flavors typically found in the animal version, this vegan chorizo can easily take the place of chicken or steak. To make this meat-free alternative even better, there is no skimping on protein: with its pea protein base, the plant-based chorizo has a whopping 20 grams of protein in each serving.

Unlike its competitors, Chipotle isn’t looking to Beyond Meat or Impossible Foods for their meat replacements. Istead, the chorizo will be made in-house to avoid unhealthy additives.

“They’re too processed for us,” the chain’s Chief Marketing Officer Chris Brandt told Bloomberg, “and they contain a lot of ingredients we would never have in our restaurants.”

Without naming Beyond or Impossible specifically, Brandt did also mention that the entire Chipotle menu is made with just 53 ingredients. That number would significantly increase by using a processed plant-based meat.

Though this vegan chorizo is currently only available in Indianapolis and Denver, it has the potential to go nationwide. If the limited-time pilot launch goes well, meat-free eaters could find the plant-based meat on the permanent menu of Chipotle’s 2,500+ locations in the United States.

Article written by Tessa Altman- United States

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