Cadbury launches plant-based chocolate campaign in the UK with an apology

Yvonne O'Halloran

With Cadbury’s recent release of a plant-based chocolate bar, UK vegans are rejoicing. They are called Cadbury Plant Bars and the two flavors available are smooth chocolate and salted caramel. 

These bars will be available at Sainsbury’s starting in November. Instead of dairy, the company has used almond paste as an alternative. This new release is the company’s way of targeting the rapidly growing number of vegans and vegetarians in the UK. 

Even the packaging will be plant-based and eco-friendly, as it will contain renewable plastics. They are also in the process of redesigning the packaging for the Traditional Milk bar as well. 

Cadbury issued an apology to plant-based Brits for taking so long to produce them but that they “wanted them to be perfect”.

Cadbury has also worked alongside the public relations agency, Golin for the marketing of the new Plant Bar. 

Golin decided to take the long wait for this product that vegans have endured and use it in the campaign. “Sorry is the sweetest word” is displayed on their murals across the UK. The marketing team knows that this product has been years in the making, and wanted to apologise to vegans and those who are plant-based for making them wait for so long.  

Article written by Kristin Mattia- United States

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