Beyond Meat Launches new e-commerce site

Yvonne O'Halloran

Vegan food is becoming even more accessible with Beyond Meat’s decision to launch a new e-commerce website. Now, customers can order the brand’s famous Beyond Burger and other products from the comfort of their own home and have them delivered right to their door.

The site opts for a direct-to-consumer model and offers a variety of the brand’s plant-based meats. Online shoppers can choose items such as vegan ground beef and vegan sausages. The site also includes trial packs, bulk packs, and bundles.

Beyond Meat launched the site in an attempt to make vegan meat more easily available to everyone. With more people opting to have their groceries delivered since COVID-19, this is a perfect opportunity for the plant-based brand. Their decision comes from Beyond’s desire to give its customers “unparalleled access to a vast portfolio of signature plant-based meats.”

Beyond Meat is no stranger to accessibility. They recently expanded to stores like Target, Walmart, and Kroger, in addition to club stores such as Costco and Sam’s Club.

The brand is also proving to be competition for the meat industry: in June, Beyond began slashing their prices to become even more accessible.

Beyond Meat’s direct competition, Impossible Foods, launched their own direct-to-consumer site back in June.

Article written by Tessa Altman- United States

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