ASOS launches eco-friendly clothing collection, and it’s all vegan too!

Yvonne O'Halloran

Fashion retailer ASOS released its eco-friendly ‘circular collection’ this week and has confirmed to VegNews that it is vegan friendly too.

The 29 items which make up the new collection have been designed with the idea of being reused, recycled, and re-purposed in order to avoid waste caused by fast fashion.

The vegan and zero waste collection consists of clothing items and leather-free accessories that have been designed to ensure that they can be worn in a variety of ways, with durable made to last materials.

ASOS describes its circular collection as being “about making clothes in a way that reduces the amount of waste they create, both in their production and throughout the rest of their lives. That includes things like using recycled materials, cutting down waste in design, and making pieces that can be worn in lots of different ways.”

Speaking to VegNews, ASOS Head of Design Vanessa Spence stated: “We’ve been on an incredible journey in ASOS over the past few years to discover how circular design can work in practice in an organisation like ASOS, and working closely with our suppliers to apply the circular design principles that we’ve set ourselves,”

“What this collection shows is that you don’t need to make a choice between the circular economy and fashion, and that you can make sustainable products without compromising on design or on price. With all of our designers now trained in circular principles and our first circular collection out the door, we’re excited to see how we can take this project forward and use our size and scale to share our expertise with our suppliers but also other brands and retailers.”

Article written by Martha Moody- United Kingdom





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