Anne Hathaway invests in new vegan egg tech

Yvonne O'Halloran

Well-known actress and celebrity Anne Hathaway has invested in an alternative protein startup known as The Every Co. that creates egg proteins without involving or exploiting chickens. The company has now over $230 million in funding with the help from Hathaway and other high-profile investors.

Even though Hathaway is supportive of more sustainable and kinder future, she quit ‘veganism’ back in 2014 claiming she ‘did not feel good or healthy’. This is her first B2B investment and she was drawn to it due to her personal interest in reducing her impact on the environment, which has led to her reducing her meat consumption and use of plastics.

In an Instagram post, Hathaway states, “The need to transform our food system has never been clearer or more urgent” So continues by saying “I’m proud to support this vision of a better future”.

Every Co. Company

The San-Francisco-based food company brews yeast in a sugar-rich broth which produces egg proteins, similar to the process of brewing beer. Feeding sugar to the yeast results in eggs proteins with the same amino acid profile, nutrition and functionality as regular chicken eggs without any real animal protein involved. Furthermore, the products use less land, water, and creates less greenhouse gas emissions than traditional eggs would.

The Every CEO and co-founder Artruro Elizondo said in a statement: “Our vision is to bring animal-free protein to everyone, everywhere, and help set the table for a better food future that we all deserve.”

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