Actress Priyanka Chopra Jonas launches vegan shampoo line

Yvonne O'Halloran

Target shoppers have a new option for vegan shampoo in the form of new brand Anomaly, created by actress Priyanka Chopra Jonas. The vegan haircare line is sold exclusively at Target locations in the United States.

The actress collaborated with beauty brand incubator Maesa to create the hair products, which have been 18 months in the making. According to Jonas, part of the brand’s mission is to create quality, sustainable products.

Jonas said, “We spend less on packaging to spend more on superior, class-leading, and clean formulas to create your best hair days full of beautiful, shiny hair.”

Anomaly is all about protecting the earth, as well as your hair. “It’s also our mission to leave the world better than how we found it,” said the actress. “Our bottles are made from 100-percent plastic trash diverted from landfills and ocean plastic and our cans are infinitely recyclable. We bring you quality hair care without compromise so that you can have beautiful hair without costing the earth.”

Products found at Target include four shampoos – clarifying, hydrating, gentle, and dry – as well as three conditioners – for volumizing, smoothing, and shine. Anomaly also sells a deep conditioning treatment mask. Each product is being sold for $5.99 and can be mixed and matched.

Article written by Tessa Altman- United States

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