This new vegan rosé packs a mean Effen punch

Perhaps “punch” is the wrong word? You’re probably confused enough already. Let’s clear things up. This new vegan product, Effen Rosé, is, in fact, vodka.

Coming from a fully vegan distillery, this pretty pink beverage is one of two new releases, alongside a Yuzu and Citrus flavoured spirit from the brand. Now, we can’t say this enough times. The Rosé flavor, while it looks like wine, and is made to taste like wine, is not wine. It’s 37.5% ABV and, to be frank, it’ll get you liquored pretty fast.

So, if you’re one of the folks who’s used to pouring yourself a glass of pinot grigio filled-to-the-brim — it’s only supposed to be halfway, by the way, Brenda — before settling down to watch HGTV on a Tuesday night, you are going to want to bear that in mind. We’re not trying to get you fired midweek.

Those brave enough to give this deceptive libation a shot can find the nearest Effen Rosé retailer here.

Header image: Effen Vodka/Living Vegan
Body image: Effen Vodka