Scarlett Johansson launches vegan skincare line

Simple, clean and back-to-basics. Like slipping on a fresh, fragrant white shirt and looking  like a billion-dollar superstar. Celebrity Scarlett Johansson has launched a vegan skincare line that is also nut, fragrance, and additive-free.

Johansson’s glistening complexion, however, bellies years of struggle with acne and skin sensitivity. Her new line The Outset was born of a need to “simplify beauty,” says the distinguished actor and producer.

“The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said The Black Widow star, adding that  it is her own consistent approach to healthy skin that is at the heart of the beauty line.

The line, focused on conscious cleanliness, features a clutch of essential products. They include a cleanser, moisturiser, serum, night cream, and eye cream.  The products are free from 2,700 ingredients of “concern”.

It has also patented a new botanical alternative to hyaluronic acid, a fundamental component of skin. The company has sourced theirs from the seeds of the cassia flower, a native species to the Indian subcontinent. The product is hydrating, boosts radiance and plumps the skin.

For her skincare venture, Johansson partnered with beauty executive Kate Foster. “The Outset is where simplicity and purpose meet – clean, benefit-driven skincare for all,” says Foster.

Great skin, say experts, starts with the basics and consumers want simplicity.

“The new youth is to have clear, glowing, right, dewy even-toned, firm skin,” according to Dr Nigma Talib in her skincare guide, Reverse the Signs of Ageing.

“I’ve found that great skin starts with the basics,” said Johansson.

Article written by Julia M. Thompson- United Kingdom