JUST Egg is ready to hit Europe

JUST Egg, a popular vegan egg replacement, will soon be available in Europe. Since 2019, JUST Egg has found success in the United States, eventually expanding into just about every other major market, including South Africa and South Korea. Europe, however, hasn’t been able to enjoy the plant-based egg due to the product’s main ingredient: mung bean protein. Fortunately, the European Food Safety Authority has officially approved the ingredient.

However, this doesn’t mean JUST Egg will arrive instantly in European countries. If you want a vegan egg, you’ll still have to wait until around mid-2022, assuming the product received final approval from the European Commission.

Eat Just CEO and Co-Founder Josh Tetrick is excited about the upcoming availability. “Bringing JUST Egg to Europe, and to millions of consumers who are choosing a healthier, more sustainable approach to eating, will be one of the most important milestones for our company,” he shared in a statement. “I appreciate the hard work of our team and, most importantly, the thoughtfulness and rigor of the EFSA panel that led to this historic safety approval.”

This news comes as JUST Egg has revealed that their liquid vegan egg will be expanding to Canada. Their initial launch of the JUST Egg Folded in April proved to be very successful, with sales outpacing those in the United States.

Article written By Tessa Altman- United States