Brazil brings vegan meat to the U.S

The Brazilian vegan meat company, Future Farm, was brought to life in 2019 by Marcos Leta and Alfredo Strechinsky. This is a huge leap for Brazil, given that they have one of the highest rates of beef consumption per capita. 

Starting in the month of July, Future Farm is going to be selling many of its products in the United States. Some of their products include the Future Burger, Future Sausage, Future Beef and Future Meatballs. 

They have already expanded through 23 countries worldwide prior to the U.S, including areas such as Europe, Canada, Latin America and the Middle East. 

Although Future Farm is already a massive success globally, their estimated value being over $110 million according to fooddive.com the success of the product in the U.S will determine whether they will be part of the race in the competitive plant-based meat market that already exists in the U.S. 

Two packs of Future Burgers will cost $5.29. This price is slightly less than other plant-based meat companies, like Beyond Meat and Impossible Foods, and close enough in price to regular beef patties that the product will be more accessible to a wider range of consumers. 

The U.S CEO, Alexandre Ruberti says that he views plant-based meats as a vital way to combat global warming and pollution. He has been quoted saying, “We don’t need to go to Mars because we can save the planet here…Inviting people to come into this cause is going to be the key to change the way the world eats.”

Article written by Kristin Mattia- United States