THIS set to expand its game changing plant-based range

Yvonne O'Halloran

London based food company THIS has announced plans to launch an exciting line up of new products after their latest funding round secured £11 million. Recognising the rising popularity of meat-free alternatives, investors will help the British brand to expand their product line and move to a larger office to reflect their growth.

Co-founder Andy Shovel said: “This investment will unlock the most exciting new product development schedule. We’ve got some wacky plans for new tech and a huge line up of plant-based products, which will make eating plant-based food that bit easier for consumers”.

THIS was founded in 2019 by Andy Shovel and Pete Sharman and since then has gone from strength to strength due to their innovative and inclusive approach.

Their website reads: ‘THIS™ is what happens when two meat-lovers checked out meat-free food and decided that we didn’t want any of it.’

‘It’s ridiculously high in protein, it tastes sensational and it’s produced by people who won’t guilt-trip you if you also eat meat. Enjoy’

THIS already has an impressive range of ready to cook and ready to eat plant-based alternatives including nuggets, bacon rashers, chicken style pieces and marinated skewers. All products are not only high in protein and fortified with B12 and iron but are readily available at most major UK supermarkets.

Article written by Martha Moody- United Kingdom

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