Completely vegan grocery store opens in London, targeting ‘meat-lovers’

North London company The Good Kind has opened a completely plant-based grocery store, targeting both meat-eaters and vegans.

Owner Jessica Chan told Plant Based News that she wanted to make a plant-based lifestyle more accessible for non-vegans, making the transition easier.

She stated: “Many people are so curious about what veganism is and the food it brings,” she said, adding that she had opened the store to ‘ help those who love meat but want to eat less meat and don’t know where to look’

“I believe that consumers not only wanted a plant-based grocery store – they wanted a plant-based grocery store specifically for meat lovers. Going plant-based can be hard for consumers who are trying it for the first time.”

The store comprises of four sections, featuring a ‘The Transition Zone’ which is aimed at meat lovers and new vegans. It features best selling meat and dairy alternatives such as Beyond Burgers and Violife vegan cheese.

The ‘Good For You Snack Zone’ stocks healthy savoury snacking options, while the ‘The Sweet Indulgence Zone’ offers shoppers a large range of tempting treats. ‘The Relaxation Zone’ spotlights the best beauty and lifestyle products available from highly recommended brands.

The stylish store is located in the Enfield area and is open from Monday to Saturday from 10am to 5.30pm.

Article written by Martha Moody- United Kingdom