New vegan deli delivery service launches in NYC

Louie’s Luncheonette, a popular Brooklyn-based pop-up, has opened a delivery service, serving the New York City metropolitan area. Their vegan cold cuts, including ham, chicken, pepperoni, and turkey, will be made available through a digital deli counter. Though delivery is only local right now, the plan is to expand nationwide later in the year.

Co-founder Louie Catizone went vegetarian in 2016 and is now vegan. Missing what he has called “those nostalgic flavors from my childhood,” Catizone began developing his own plant-based versions of his old favorites. The meats from Louie’s are made from garbanzo bean flour and vital wheat gluten.

“Too often people tell me that they want to take steps to change their diet but aren’t sure where to start,” he said. “With Louie’s Luncheonette, we aim to provide delicious tools that help individuals make that change—whether big or small.”

Louie’s Luncheonette started as a pop-up in Brooklyn this summer, operated by Louie and his brother Matt. The pair served deli sandwiches made with Louie’s creations, which proved to be popular very quickly: the sandwiches sold out within hours.

Now, customers can “skip the deli line” and get Louie’s plant-based cold cuts delivered right to their doorstep. The meats are not only vegan and plant-based but also non-gmo, nitrate-free, hand-made, and hand-cut.

Article written by Tessa Altman- United States