Non-breaded plant-based chicken hits the market

Colorado-based Planterra is expanding its line of plant-based proteins to help consumers eat their best with the first True Bite™ Plant-Based Chicken Cutlet on the market from brand OZO™, as well as their new Plant-Based Chicken Shreds. What makes True Bite™ Chicken Cutlet and Shreds unlike anything else on the market is the flavor and texture, which is comparable to that of real, whole muscle chicken. These first-of-its-kind vegan and plant-based protein options are on grocery store shelves nationwide now and can be found in the fresh meat aisle.

“As time goes on, the demand for protein will only continue to increase and the world won’t be able to satisfy that demand with meat-based products alone,” said Darcey Macken, Planterra Foods CEO. “With chicken being the most popular protein in the United States, it was clear we needed to create a plant-based option where people don’t have to sacrifice this mealtime favorite and have a healthier and more sustainable option. Planterra is always aiming to provide delicious, sustainable solutions that are good for people and the planet, and our True Bite™ Chicken Cutlets and Shreds will do just that.”

Chicken is the number one consumed protein in the United States, according to a March 2021 study, with consistent popularity in restaurants, pop culture and at-home kitchens around the country. OZO’s True Bite™ Chicken Cutlets and Shreds have the same whole muscle look, texture, taste and feel as its meat counterpart while remaining 100% plant-based, vegan, and non-GMO and can be found in the fresh meat aisle. While many brands have bread chicken options on the market, OZO™ is one of the first to have a non-breaded cutlet option. True Bite™ Chicken Cutlet and Shreds also provide an excellent source of protein, with more fiber and less fat than traditional meat sources. Both chicken products are pre-seasoned and ready to cook in just 10 minutes, so people have a simple, quick mealtime option they can feel good about feeding to their families. OZO™’s plant-based chicken products will be available in four delicious seasoning options: Garlic & Herb Cutlet, Sea Salt & Pepper Cutlet, BBQ Shreds and Rotisserie-style Shreds.

The quick and easy plant-based proteins from Planterra gives everyone an easy to make meal with ingredients they can depend on for taste and nutrition. Additional plant-based protein offerings from OZO™ include: Ground (12 oz.), Mexican-Seasoned Ground (12 oz.), Original Breakfast Sausages (4 patties per package), Italian Style Meatballs (12 per package), Frozen Smokehouse Burgers, Frozen Plant-Based Breakfast Sausages and Frozen Plant-Based Chicken Nuggets.